The invitations were sent to thousands of potential applicants… and MU was in a time crunch to turn around this inadequate section of the website. Click for the “before”. The problem with the marketing message was accentuated by the large red null sign and the fact that potential students would be directed immediately to this page of the web site by a qr code on the brochure invitation. You can see by the “before” and “after” images here, the landing page was uninviting at best, and it needed a refreshed and inviting metamorphosis.
The goal of these pages was to effectively influence prospective students to plan a campus visit or entice students to request the University catalog, while collecting critical contact information.
A YouTube playlist was added in the page so that current students could share their stories.
Mission accomplished by Forte Creative… in less than a week and with very limited access to university source code.